Kyle William VanderHeyden (born May 1994) is an American copywriter, best known for his work at U.S. Money Reserve, where he wrote customer-facing special reports, email newsletters, SMS campaigns, voicemail scripts, and sales collateral material as well as digital content such as online articles, podcast titles and descriptions, and SEO-focused copy. He achieved his Master of Arts in Advertising from the University of Texas at Austin in May, 2019.
Photo circa 2025
Background Information
Born May, 1994
Occupation Copywriter
Genres Digital publishing, Email marketing, SMS campaigns, Web copy, Podcast content, Voicemail scripts, Online articles, Long-form reports, Sales collateral
Years active 2018-present
Early Life and Education
Kyle earned a Bachelor of Business Administration in Marketing from the University of Texas at San Antonio in 2016. He later received a Master of Arts in Advertising from the University of Texas at Austin in 2019, serving as Vice President of the AdGrad Council while completing his graduate studies.
Special Reports
U.S. Money Reserve periodically publishes long-form special reports covering precious metals markets, economic trends, and financial topics relevant to physical gold buyers. During Kyle’s tenure, these reports were produced both independently and in collaboration with other writers.
Special Report Sample: The 2026 Global Gold Forecast
SMS and Email Messaging Campaigns
Kyle wrote and managed email and SMS campaigns for U.S. Money Reserve, while also leading weekly meetings to plan email content
Email Example 2
SMS Example 1
SMS Example 2
Online Content
Kyle wrote numerous blog articles, web descriptions, and other digital content while working at U.S. Money Reserve. He also edited material produced by outside vendors to ensure compliance with legal guidelines, adherence to the company’s style standards, and alignment with search engine optimization practices.
Sample.
Podcast and Multimedia Content
Kyle wrote scripts, titles, descriptions and crafted episode concepts for podcasts and video content, and led brainstorming sessions to support ongoing production.
Example Script
Sales and Marketing Collateral
While working at U.S. Money Reserve, one of Kyle’s primary roles has been to provide support material for sales agents. This included frequently distributing news articles with to the whole company on a daily basis, and writing product fact sheets for agents.
Example Fact Sheet
Artificial Intelligence
Kyle has incorporated artificial intelligence tools into his copywriting workflow for brainstorming, research, outlining, and early-stage drafting, and has developed proficiency in prompt engineering. In 2025, he completed the Direct Marketing Association’s AI Copywriting Mastercourse, which focused on practical applications of machine learning tools in direct response marketing.
VanderHeyden has described artificial intelligence as a support tool rather than a substitute for editorial judgment, maintaining that all machine-generated material is reviewed, revised, and finalized through manual oversight.
Additional Work
Outside of copywriting work, Kyle has channeled his creative energies into stand up comedy and humor writing.
For examples of Kyle’s Humor writing, see the following.
Hi, Billy Mays Here With Multiple Hostages!
If You Are Not A Witch, Then How Come You Are Accused Of Being A Witch?