Kyle William VanderHeyden (born May, 1994) is an American copywriter, best known for his work at U.S Money Reserve, where he wrote customer-facing email newsletter articles, sales tools materials, internal education guides, and other types of written content. He achieved his Master of Arts in Advertising from UT Austin in May, 2019.
Photo circa 2017
Background Information
Born May, 1994
Occupation Copywriter
Genres Digital, Social, Print, Video, Outdoor, In-store, Landing Page Text, Packaging Copy, Email, Direct Mail
Years active 2018-present
Gold News and Views
While working at USMR, I ghostwrote 72 Blogs for the CEO. These would go out as an email blast to customers as well as live on our website as SEO content.
Weekly News Insider/Market Insider
Also, weekly reports, originally only for internal use but then also as an email blast, weekly except for holidays. Started week of April 1, 2020. As of July 7, I have written approx 65.
Examples:
Special Reports
2020, 2019 Forecast and 25 reasons
Unquestionable Case
Big Easing
Market Insights
I wrote 30 videos of market insights.
Mello Yello
Mello Yello is a soda Kyle developed work for in a student project.
Nutcase
Nutcase is a stylish bicycle helmet company based out of Portland, Oregon. Kyle worked on a print campaign for them as a student project.
Miscellaneous Student Work
These are things Kyle produced for projects on Monkies Vintage, a thrift shop, and Kobo, an eReader.
No Time For Social in house
No Time For Social is a social media marketing service. While working there Kyle mostly produced work for clients, but he also wrote materials for NTFS's own marketing communications, such as blogs. Here is an example of one of the blogs written along with the selected keywords and meta description.
